The UMaine System had a golden opportunity to promote around the world its pioneering and widely applauded “One University” reconfiguration during the Superbowl. Might have generated lots more applications. If, to be sure, the System is getting considerably more applicants, many of those students are in fact dropping out in their first year.
True, the cost of a Superbowl ad obviously is high. But I suspect that the millions spent by the System in just the last few years on outside consultants–NEVER use someone already on staff if an expensive outside consultant can do the job instead–and on golden parachutes for failed top administrators would buy a neat Superbowl ad.
Maybe next year. Keep dreaming.